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Four notes we keep handing to new seats

These are not news. They are the arguments that keep returning in Birdwell critiques.

12 May 2026

The silent gap after email verify

A green tick is not an arrival. The next four minutes decide whether you ever see another event.

3 April 2026

Cohort tiles that hide the walk-out

Weekly activation tiles can swallow a Thursday-night queue and call it health.

18 February 2026

Talking to people who never finished setup

Interview prompts that do not sound like a sales win-back, and why many will still refuse.

9 January 2026

When growth and support use different clocks

Handoff gaps inside GB teams, from ticket tags to event names that never met.