Cohort tiles that hide the walk-out

Weekly cohort tiles are a courtesy to executives. They are a hazard to anyone trying to see when a person actually left. A seven-day activation window folded into a Monday tile will treat an identity check that queued at 21:40 as if it were the same species as a user who closed the tab in disgust at 21:41.

In one Midlands marketplace we taught, overnight pending reviews were labelled churned because the weekly tile closed before morning staff cleared the queue. The product was slow at night, not unloved. The tile could not say that.

Onboarding Drop-Off Analysis therefore starts with hour-of-day and working-day calendars for GB teams. Bank holidays matter. Friday afternoon signups behave unlike Tuesday ones. If your warehouse cannot cut those slices, say so before you recommend a new empty state.

A tile can stay in the board pack. It should not be the only artefact in the critique. We ask for a small histogram of exits by hour sitting next to it, even if the histogram is ugly. Ugly is informative.