Talking to people who never finished setup

Recordings show the screen. They do not show the child at the door or the colleague who said the tool was already covered by another licence. Interviews are still worth attempting, with a low expected yield and no voucher theatre.

We suggest three prompts, sent from a human named address, not a lifecycle stream: “What were you hoping to finish in the first sitting?”, “Where did the product ask for something you did not have to hand?”, and “Did anyone else need to approve the next click?” The third one surfaces procurement and data-protection pauses that look like bounce.

Do not ask “what would make you come back?” That is a sales question wearing research clothes. If they reply at all, thank them and stop. Many will not reply; that absence belongs in the limitation note, not in a slide titled “users told us.”

For GB teams, mention how you will store the notes. People who already distrusted your signup form will not speak if the invitation is vague about retention.