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What stayed on the wall after the six weeks ended
These notes mention specific studio work. One of them is cooler than the others on purpose.
The empty-state rewrite from module 5 is still live. Support tickets about “where do I start?” fell, and I can actually point at the before-and-after screenshots in the short report.
Came for Event Hygiene thinking it would be dry. The duplicate signed_up flag was embarrassing. We fixed the clock drift the same week.
★★★☆☆
Teaching is precise. The Cohort Bench Slack went quiet after week four when two people vanished into a launch. I wanted more live heat. Still use the named-exit table.
We are a facilities SaaS team. The handoff worksheet stopped growth from promising a “white-glove setup” that support had never staffed.
Case note: a payroll workspace that died at “invite colleagues”
A nine-person GB payroll firm sent two staff to the Studio Seat in late 2025. Their activation chart looked stable. Quiet-hour recordings showed new admins creating a company, then stalling on a colleague-invite modal that demanded email addresses they did not yet have permission to collect.
They moved invite to day three, put a sample payroll run in the empty state, and wrote a limitation: sales-assisted accounts were inflating week-one success. The report is three pages. They still argue about the modal copy. That argument is the point.
Case note: a marketplace that blamed “commitment”
A two-sided listings product in the Midlands treated drop-off as a personality issue. Module 8 (time windows) showed most exits clustered after 21:00 on weeknights, when identity checks queued until morning. The team had never split overnight pending from true abandonment.
They published a morning-status email and stopped calling the overnight group “churned.” Conversion did not leap; the board pack stopped lying. One founder still wishes we had offered a growth playbook. We did not.